Gu Yeting, heir to the Gu Group, secretly returns to China to research the intangible cultural heritage craft of "Ciwu Hand-Pounded Noodles" in Zhuji, Zhejiang, for a family preservation project. But after being sabotaged by a business rival, he collapses from hypoglycemia at the entrance of an old-town alley and is rescued by Lin Wanqing, a noodle-shop inheritor. Unaware of his identity, she sees his silence and heavy heart and casually calls him "A Shen." Gu Yeting stays at the noodle shop to recover, secretly documenting the noodle-making craft while being moved by Lin Wanqing's simplicity and skill—having lost his mother young, he tastes in her noodles a long-missed flavor of home. However, his childhood friend and business partner Liu Jiadong, jealous of the Gu family fortune and worried about Gu Ye...